After the research by Asch (1955), research into conformity was conducted in many countries across the world. Using this research, Smith and Bond conducted a review of conformity studies across these various places and cultures.
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| Culture in Psychology: Eating habits are an example of the effect of culture on behaviour. |
Their findings showed a general decline in conformity in USA since original research. Around the world, the highest level of conformity was found among Indians in Fiji at 58%, and lowest among Belgians at 14%.
However, this may say as much about how cultures react to experimentation as how conformist they are. Do Belgians really conform to their peers less than other peoples of the world?
Reference
Smith, P.B. and Bond, M.H. (1993). Social Psychology Across Cultures: Analysis and Perspectives. Hemel Hempstead: Harvester Wheatsheaf.
Smith, P.B. and Bond, M.H. (1993). Social Psychology Across Cultures: Analysis and Perspectives. Hemel Hempstead: Harvester Wheatsheaf.
